The days of people holding Tupperware parties – or your Mum’s friend knocking on the door trying to sell Avon to their neighbours are coming to an end (can’t say the same for Ann Summer’s parties, but that’s a different story). That’s not to say the days of selling to friends and family are over – the opposite is true in fact. Now more than ever all of us get the chance to promote films, clothes, music, applications – whatever grabs us – and shout about it to our online community without feeling we’re directly selling to them.
Capitalising on this idea of sharing what you love, Loved.by is a site that rewards members for promoting products – essentially you get a cut of the sale if a friend buys a product. Sounds great, as long as it doesn’t mean I get friends ramming the latest products down my neck trying to persuade me to buy them (I could lose some friends pretty quickly!). But hey – if I happen to send some emails gushing about the latest ‘super expensive’ products I’ve found on the net, who can blame me…? 
