The Thinking Digital conference guide said that attending the conference gives your brain exercise equivalent to running in the Great North Run constantly for 2.5 days. That sounds pretty painful! In truth, it’s an exciting, friendly conference where great ideas are shared, speakers mingle freely with attendees (including the parties) and you’re never on your own for more than two minutes.
So where (and how?) do diamond Shreddies come in? Their inevitable rise to the ranks of ‘Meme of Thinking Digital 2010’ was borne from one of the most lauded sessions, delivered by Rory Sutherland who referenced diamond Shreddies as an example of good PR.
For those of you who weren’t able to be there in person, the sessions will be live on the Thinking Digital website. In the meantime, here’s an overview of the event from yours truly. Many thanks to Herb at Codeworks for letting us film at the event and to Dom at Newspepper for his excellent camera and production skills.